# GRIVITY > GRIVITY is a growth-engineering agency based in Melbourne, Australia, serving clients Australia-wide. We engineer growth: custom web apps, AI automation, and technical marketing — replacing manual labour with code. Founded and led by Gurdeep Saroa (Founder & full-stack engineer). ## About - Brand: GRIVITY - What we do: custom web applications, AI automation (incl. AI voice agents), workflow automation, SEO, and performance marketing. - Service area: Melbourne, Victoria — serving all of Australia. - Founder: Gurdeep Saroa, Founder & full-stack engineer. - Site: https://www.grivity.co ## Solutions - [Custom web apps](https://www.grivity.co/solutions/custom-web-apps): Replace crashing spreadsheets with custom software you own — internal dashboards, client portals, and tools built for Australian business. - [Performance marketing](https://www.grivity.co/solutions/performance-marketing): We run high-ROAS campaigns backed by forensic data. Server-side tracking, CAPI, and AI bidding strategies for Google and Meta Ads. - [Technical SEO and local search](https://www.grivity.co/solutions/seo): We engineer high-performance organic visibility. Technical SEO, Core Web Vitals, and local map pack dominance for Australian businesses. - [AI voice agents](https://www.grivity.co/solutions/voice-agents): Every missed call is a lost job. Our AI receptionist answers, qualifies, and books — 24/7, for tradies, clinics, and professionals across Australia. - [AI workflow automation](https://www.grivity.co/solutions/workflow-automation): Stop doing it manually. We automate your CRM updates, invoicing, follow-ups and more — connecting the tools you already use. ## Industries - [Accounting and finance](https://www.grivity.co/industries/accounting-finance): Stop losing clients between engagements. GRIVITY builds automation systems and performance marketing for Australian accounting and finance practices. - [Education providers](https://www.grivity.co/industries/education): Win more enrolments with performance marketing and automation built for Australian private schools and education providers — engineered for conversion. - [Law Firms](https://www.grivity.co/industries/legal): Win more clients with Google Ads, local SEO, and conversion-built websites for Australian law firms — from first search to booked consultation. - [Medical and dental](https://www.grivity.co/industries/medical-dental): Websites, web apps, and Google Ads for Australian dental and medical practices — engineered to get you found, trusted, and booked. - [Solar and energy](https://www.grivity.co/industries/solar): Stop losing solar leads to slow follow-up. GRIVITY builds AI automation and performance marketing systems for Australian solar businesses. - [Trades](https://www.grivity.co/industries/trades): Stop losing jobs to missed calls and manual admin. GRIVITY builds AI voice agents and automation systems purpose-built for Australian trade businesses. ## Company - [About Us](https://www.grivity.co/about): Engineering-led agency helping Australian businesses scale through AI automation, custom web apps, and performance marketing — built by engineers. - [Booking](https://www.grivity.co/booking): Request a complimentary 15-minute discovery call. We’ll pinpoint the biggest growth opportunity in your business and map out the right next step. - [Contact Us](https://www.grivity.co/contact): Start with a conversation, not a sales script. Send your project requirements or request a discovery call — every submission is reviewed personally. - [Solutions](https://www.grivity.co/solutions): Custom web apps, AI automation, and performance marketing for Australian businesses — integrated solutions engineered to work together. ## Blog - [Blog](https://www.grivity.co/blog): articles on growth engineering, automation, and technical marketing. - [Australian domain names: why your ABN status now matters for renewals](https://www.grivity.co/blog/australian-domain-names-abn-renewal-compliance): Australian businesses face a new 90-day compliance check for domain name renewals. An inactive ABN could lead to your online presence disappearing. - [AI search ignores your local business, even with a perfect Google Business Profile](https://www.grivity.co/blog/ai-search-ignores-local-business-google-business-profile): Established Australian businesses risk misallocating local marketing spend. AI search engines often ignore businesses, even with strong Google Business - [Why lead volume in B2B PPC is misleading for established Australian businesses](https://www.grivity.co/blog/b2b-ppc-lead-volume-misleading-australian-businesses): For established Australian B2B businesses, focusing on lead volume in PPC is a trap. We explain why qualified pipeline and revenue are the true metrics - [Meta’s AI agent qualifies leads: what it means for your ad spend](https://www.grivity.co/blog/meta-ai-agent-lead-qualification-ad-spend): Understand Meta's new AI agent for Instant Forms and how it impacts lead qualification. For Australian businesses, this means more efficient ad spend and - [Answer Engine Optimisation vs. Traditional SEO: The New Rules for Australian Business](https://www.grivity.co/blog/answer-engine-optimisation-vs-traditional-seo): Traditional SEO gets you ranked, but Answer Engine Optimisation (AEO) gets you cited. Learn the critical differences to dominate AI search results. - [The Marketing Ops Tech Stack Audit: Stop Torching Your Budget](https://www.grivity.co/blog/marketing-ops-tech-stack-audit): Is your marketing tech stack bleeding cash? Learn how to run a marketing operations audit, cut bloat, and automate workflows for better ROI. - [Forensic ad audit: 3 technical reasons your budget is leaking](https://www.grivity.co/blog/forensic-ad-audit-google-ads): Stop burning cash on clicks that don't convert. Discover 3 technical reasons your ads fail: server-side signal loss, latency, and intent mismatch.