SOLAR AND ENERGY
Solar leads go cold fast. We follow up before they do.
The solar industry runs on leads — and leads that aren't contacted within the first hour convert at a fraction of the rate of those contacted immediately. We build automated follow-up systems and performance marketing infrastructure for Australian solar businesses so every lead is captured, contacted, and converted.
Instant lead follow-up
Automated consultant booking
Performance ad campaigns
THE PROBLEM
The solar industry is brutally competitive
Margins are tight, leads are expensive, and customers are comparing three to five quotes before they sign. If your follow-up is slow, your admin is manual, or your ads aren't tracking correctly, you're handing jobs to your competitors.
Slow lead follow-up
Solar leads contacted within the first hour convert at significantly higher rates than those contacted the next day. Manual follow-up means most leads go cold before anyone picks up the phone.
High lead acquisition costs
Google and Meta costs for solar keywords are among the highest of any industry in Australia. Without server-side tracking and smart bidding, you're overpaying for leads and underreporting conversions.
Quote volume without conversion
Running high quote volumes without structured follow-up sequences means a significant percentage of quoted jobs are lost to competitors who stayed in touch longer.
Manual consultant scheduling
Booking consultants manually across phone calls, emails, and text messages creates scheduling conflicts, missed appointments, and frustrated prospects.
No-show appointments
Solar consultation no-shows waste consultant time and drive up your cost per acquisition. Manual reminder calls the day before are inconsistent and time-consuming.
Disconnected lead sources
Leads coming from Google, Meta, comparison sites, and referrals all land in different places — creating a fragmented picture of what's actually working and what's wasting your budget.
The first hour determines whether you win the job
Research consistently shows that leads contacted within the first hour are significantly more likely to convert than those contacted the following day. In a high-competition industry like solar — where a prospect has typically submitted their details to three or more providers simultaneously — speed to contact is often the only differentiator that matters.
Why manual follow-up loses
- Speed: By the time your sales team picks up a new lead manually, your competitor's automated system has already made contact and booked a consultation.
- Consistency: Manual follow-up depends on who's working, how busy they are, and whether the lead was seen. Automated follow-up is identical every single time.
- Volume: As lead volume scales, manual follow-up doesn't. Automated sequences handle ten leads or ten thousand with the same response time.
HOW WE HELP
Built for how solar businesses actually win jobs
We map our solutions directly to the operational and marketing challenges of a solar business — from the moment a lead submits their details to the moment the panels are installed.
Instant lead follow-up
Automated follow-up sequences triggered the moment a lead submits their details — sending a personalised message and booking link before your competitors have even seen the notification.
Consultant booking automation
Prospects book directly into your consultant's calendar via automated SMS and email sequences — no manual scheduling, no back and forth, no missed appointments.
Appointment reminders
Automated reminders sent at the right intervals before every consultation — reducing no-shows and last-minute cancellations without manual follow-up calls.
Performance ad campaigns
Google and Meta campaigns engineered specifically for solar — targeting high-intent keywords and audiences with server-side tracking that accurately attributes every booked consultation.
Lead source consolidation
We connect all your lead sources — Google, Meta, comparison sites, and referrals — into a single CRM pipeline so you always know where your best leads are coming from.
Quote follow-up sequences
Automated follow-up sequences sent after every quote — keeping your business top of mind across the decision window without your sales team manually chasing every prospect.
THE FULL PICTURE
Automation is just the start
Once your lead follow-up is automated and your consultants are booked efficiently, the next step is building the marketing infrastructure that fills your pipeline with high-quality solar leads consistently.
Performance marketing
Google and Meta campaigns engineered for solar — targeting homeowners actively researching solar with server-side tracking that connects every ad dollar to a booked consultation.
Local SEO
Technical SEO and local search visibility that puts your business in front of homeowners searching for solar installers in your service area — before your competitors.
Custom web apps
Custom quoting tools, customer portals, and install-tracking dashboards — built for how your solar business operates, owned by you outright.
TRANSPARENCY
Questions we hear from solar businesses
From lead response times to ad spend minimums — here's what solar businesses ask us most before getting started.
LET'S TALK
In solar, the business that calls first wins
Request a growth audit and we'll review your current lead follow-up process — and show you exactly how many consultations you're losing to slow response times.